+ A few more creator and influencer-led campaigns
I’ve partnered with a wide range of influencers and creators for clients across sectors including beauty, tech, travel, and even the UK government. Sometimes their content plugs into a big idea - and sometimes it’s the core of it. Here are a few examples of the latter.
Dove - #TheFaceOf10
Young girls are increasingly being exposed to anti-ageing skin care content, harming their health and self esteem. So we invited the very same influencers that are part of the problem (even when it’s not their fault) to be part of the solution.
#TheFaceOf10 surprised girls by flippping the script on skincare, reaching them where traditional media can’t penetrate. It received several shortlists at Cannes in Social and Influencer and PR.
OnePlus - Extreme Unboxing
OnePlus asked us to shake things up to launch their new smartphone, the Nord CE 5G. So shake things up we did - by partnering with the UK’s most followed Tech YouTuber, MrWhoseTheBoss, for a next level launch.
A smartphone that delivers a little more than you’d expect meets an unboxing that’s a little more than you’d expect - which got 2.3M views in the first two weeks alone. Peep the trailer and the full unboxing video below.
