A few product-led beauty campaigns
I’ve created local and global product campaigns for the world’s leading beauty and personal care brands, including L’Oréal Paris, Dove, and Nivea. Here are a few highlights.
L’Oréal Paris - Glass Skin in a Snap
L’Oréal Paris launched a range of skin care products inspired by K-beauty. But these products don’t just deliver results; they deliver results quick, including a cellulose mask that absorbs in just 90 minutes (compared to the 4 hours that competitors like Biodance take).
So as both a hook to communicate speed and an in-the-know homage to the korean finger heart, we created a campaign promising one thing: Glass Skin in a Snap.
From local campaign to global sensation
We launched the campaign in the UK with a :20 and :30 TVC alongside in-store and experiential activations and both social ads and influencer content. And as a result, products flew off the shelves. Glass Skin became the number one product launch for L’Oréal Paris skin care ever, and overtook Biodance and other leading brands on TikTok shop. Following this success, the campaign has exported to run in multiple global markets.
The Dove Beauty Bar
The Dove Beauty Bar. It needs no introduction. After all, women everywhere have loved it for decades. It's even in 1 out of 4 households in the USA.
This iconic product is worth celebrating again and again. So much so that we created multiple campaigns about it - the first chronicling its timelessness with a mix of archival ads and contemporary fans, and the second showcasing its perfect fit for every feminine curve.
Both campaigns ran in the US and beyond.
