Hi! I’m Sarah.
Nice to meet you.
I’m currently a Creative Director at McCann, running L’Oréal Groupe brands in the UK.
I was previously Global Creative Director on Dove at Ogilvy.
I write ads by day and other things by night (which you can read on my Substack or Tumblr).
I was born in Los Angeles and spent half a decade in New York before landing in the UK. You can usually find me in one of those three places. Despite what this page may suggest, I am not typically waterfall adjacent.
I like to make things that surprise, connect, and make people think “I didn’t know you could do that.” I’m also a big nerd at heart, with some surprisingly tech-y bonafides to prove it. Consequently, I’ve been honored with a number of industry accolades, including the One Club's Next Creative Leaders, Campaign Magazine's 30 Future Creative Leaders, the BIMA Hot 100, several Cannes Lions and D&AD + One Show Pencils - including the inaugural One Club Fusion Pencil - plus some other awards (see below).
Get in touch if you like what you see.
e: slefkowith@gmail.com
Where I’ve Been
Creative Director @ McCann: 2025 - Present
Global Creative Director @ Ogilvy: 2023 - 2025
Creative Director @ Creature London: 2021 - 2023
Associate Creative Director @ FCB Inferno: 2016 - 2021
Creative @ VCCP: 2014 - 2016
Previous Experience at MTV Networks, CNN, HBO, The United Way, and more
University of Oxford: MSc (Distinction) in Social Science of the Internet (2014) from the Oxford Internet Institute
New York University: BA in Media, Technology, and Social Action (2011) from the Gallatin School of Individualized Study
+ Shiny Things
Juries
D&AD - Integrated Jury
Clios - Film Craft (Music & Sound Design) Jury
DMA - Copywriting Jury
D&AD New Blood - Jury President
D&AD New Blood - Copywriting Judge
One Show: Next Creative Leaders Jury
Awards
Cannes Lions: Silver in Outdoor
Cannes Lions: Bronze in Multi-Platform Social
Cannes Lions: Bronze in Print & Publishing
Cannes Lions: Bronze in Health & Wellness
Cannes Lions: Shortlist in Film
Cannes Lions: Shortlist in Film
Cannes Lions: Shortlist in Integrated
Cannes Lions: Shortlist in Social & Influencer
Cannes Lions: Shortlist in Social & Influencer
Cannes Lions: Shortlist in Outdoor
Cannes Lions: Shortlist in Print and Publishing
Cannes Lions: Shortlist in Health & Wellness
Cannes Lions: Shortlist in Multi-Platform Social
Cannes Lions: Shortlist in Creative Effectiveness
Cannes Lions: Shortlist in Health & Wellness
Cannes Lions: Shortlist in Health & Wellness
D&AD: Wood Pencil
One Show: Fusion Pencil (Inaugural Pencil)
One Show: Next Creative Leaders Winer
One Show Asia: Bronze in Integrated
One Show Asia: Merit in Print
One Show Asia: Merit in PR
Kinsale Sharks: Silver
LIAs: Bronze
C4 Diversity in Adverting: Shortlist (Highly Commended)
C4 Diversity in Advertising: Shortlist
Campaign Magazine & Creative Equals: Future Creative Leader
BIMA Hot 100 - Emerging Talent
The Drum: Best Representation of Diversity and Inclusion in a Campaign
Shorty Awards: Finalist in Most Creative Use of Technology
Creative Circle: Bronze in Film
Campaign Marketing New Thinking: Best in Targeting Excellence
Campaign Marketing New Thinking: Best in Brand Experience
AWARD: Gold in Purpose
AWARD: Silver in Press
AWARD: Bronze in Health
The Drum: Best Integrated Cross-Channel Cross-Media Campaign
The Drum: Winner in Experiential Innovation
& More