Some additional
light viewing
Still want more? Here are few one off TVCs and films that I had quite a bit of fun making.
Telling Cannes “It Sucks”
… not like that, obviously.
The team and I made this film as part of a project called “The Vulnerable Creator," about vulnerability and creativity. Our idea was simple: encapsulate the words that every creative fears hearing, and turn them on their head to take the power back in a groovy way.
It was one of 13 films to screen at Cannes in 2020, and I also got to see our then Global CCO dance to the full track on a global livestream (I sadly don’t have that on video).
The time I turned Johnny Vegas into a seagull for Blackpool
Blackpool has a perception problem. But while the light it's seen in is often less than flattering, it's a cracking place for a family day out. From Sea Life to water parks to the Blackpool Tower Eye, there’s plenty to shout about. Or squawk, if you’re a seagull (stay with me).
We needed to spread the word about what makes Blackpool great in a way that people couldn't help but love. Which is why we created Nigel C. Gull, the self-appointed spokesbird of Blackpool. We created a TV ad featuring him singing the city’s praises, which meant spending multiple days with a puppet bouncing around Blackpool.
The seagull is voiced by Johnny Vegas. It later appeared on Britain’s Got Talent.
You can’t make this sort of stuff up.
If you ask nicely, I’ll play you a radio ad from the same campaign and you can guess which of the seagulls is me.
A VFX-y dream (turned around in 4 weeks flat)
Onto, an electric car subscription company, came to my then agency with a challenge; communicate its huge range of perks in a way that was clear to understand but also not too functional. So we created a dream world in which all of these selling points might seem too good to be true - except of course they weren’t, ‘cause its Onto. Simple.
What wasn’t so simple: our timelines. We worked closely with our director and his production team to make our Onto world come to life in record time, with the entire ad being made in the space of about four weeks (many many hours were spent trying to get every texture and detail of our clouds just right). It makes for a dreamy watch in hindsight and did wonders for Onto’s UK launch.