easyJet - Why Not?
Making travel feel truly spontaneous
easyJet wanted more people to say “Why Not” to travel. So we created a theatrical series that truly delivered on that spontaneity - all starting with a plane door that takes you from the high street to somewhere extraordinary.
We developed an immersive theatre experience that brought the above idea to life, bringing the streets and canals of Holland to Shoreditch. It launched alongside easyJet's new "Why Not?" print and TV campaign, weaving some of the elements throughout.
Our plane door took off
We exceeded every KPI set for the campaign. This included getting 50 pieces of regional, national, international, and online coverage (media value of £1.2 million) and over 2.3 million views of our 360 video of the experience (90% of which were organic). Viewer spent over 900,000 minutes watching the film in the first 3 weeks as well- nothing to frown at.
The experience went so well, in fact, that it rolled out as a series (which was part of our original pitch to the brand). Meaning for the duration of the wider Why Not campaign, you never knew where you might be stepping through to next.
Check out the 360 video here, as well as a few stills from the experience.
